HELLO
Forward Land is a passionate and experienced consultancy that advises landowners, local authorities, and public bodies throughout the UK on all aspects of sustainable tourism accommodation. With hands-on experience in planning, developing, and operating high-quality, non-serviced holiday accommodation dating back to 2006, Forward Land were involved with the early developments of sustainable tourism in the UK.
Their approach combines passion for sustainability with a scientific, data-driven perspective to provide clients with practical, experience-based advice and pragmatic solutions. From strategy and masterplanning to development and operations, Forward Land's expertise in sustainable tourism can help create long-term value for both clients and the communities they serve.
Expertise and Services
MARKET STUDIES AND RESEARCH
We have a strong track record of providing detailed market studies, research and analysis on the supply and performance of tourist accommodation to investors and local authorities.
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TRENDS AND BENCHMARKING
With over 15 years of experience in the domestic tourism industry, our team is well-equipped to not only benchmark business performance but also monitor the latest trends in products and developments, and track evolving guest requirements.
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STRATEGY AND PLANNING
We can develop strategic masterplans that revolve around sustainable tourism and are tailored to our clients' objectives. Our approach to planning management allows us to passionately communicate the vision and operational reality to stakeholders before delving into policy and other technical aspects.
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FINANCIAL MODELLING AND FUNDING
Our operational and development experience and work with real estate investors allows us to produce development appraisals and operational models in detailed financial models. This helps our clients make informed investment decisions and strengthens lending and grant funding applications.
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FIT-FOR-PURPOSE DESIGN
We have learnt from every project and gained valuable experience alongside operational teams. These combine to help ensure that all projects are designed to be practical, fit for purpose, have a strong focus on sustainability, and tailored to the needs of the target market.
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OPERATIONS AND PARTNERS
We have a comprehensive understanding of the domestic tourism industry and advise on the most appropriate operating structure based on the client, product type and target market. Our advice also considers the ownership tenure, ground operations, and long term commercial objectives.
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Projects
Led by Hotel Solutions, Forward Land were part of a team commissioned to report on the potential for visitor accommodation development in the Armagh, Banbridge & Craigavon Borough Council area.
Forward Land worked with Hotel Solutions, who were engaged to provide an assessment of the current accommodation provision and opportunities for growth within Blaby District.
The team were engaged by Hafren Dyfrdwy to report on the potential for sustainably developed tourist accommodation at the 9,510ha Lake Vyrnwy estate in Mid-Wales, on the edge of Snowdonia/Eryri National Park.
Forward Land worked with Hotel Solutions to conduct a comprehensive review of Bournemouth, Christchurch and Poole Council's current tourist accommodation and advise on the potential for their future sustainable development.
Sustainability
It is fair to say that sustainability is a critical issue for the tourism industry. What is it, How does it deliver it, what is its role in promoting it, how should its guests embrace it and how do its partners account for it. How does the sector exist and grow responsibly whilst embracing sustainability. Every enquiry, every stay and every guest is an opportunity to be more sustainable. Big strategies must be topped by small actions. Changing policies must be realised by changing behaviours.
Sustainability is at the heart of our approach. We believe that by taking a truly sustainable approach to every facet, we can create tourism projects that not only benefit the environment but also provide long-term economic and social benefits for local communities.
Clients and Partners
Charity Partners
